What should we improve next?
Editorial uplift surface for audreyinc.com — answering "where is the catalog thin, what does Google's verdict tell us, what's the next high-leverage move." Lives at health.*; commerce experimentation reserved for dashboard.audreyinc.com.
Today's read
2026-05-18 · project-wrangler · audrey voice canon pendingaudrey is small + clean: 61 URLs in the sitemap; 35 pages not indexed in Search Console. The 19 crawled-not-indexed is the priority cohort — likely product pages with thin descriptions or duplicate variants. Next: product-description quality + reviews app + structured data, per the commerce flywheel (project_audrey_commerce_flywheel). No acute interventions; growth lever = editorial.
What's published
live · audreyinc.com/sitemap.xml · 61 URL(s)Shopify's sitemap-index broken down by URL pattern. Source of truth for "what's actually live + crawlable."
| kind | count | sample |
|---|---|---|
| homepage | 1 | https://www.audreyinc.com/ |
| products | 37 | https://www.audreyinc.com/products/silk-scarf-1, https://www.audreyinc.com/produ… |
| collections | 7 | https://www.audreyinc.com/collections/enchanted-gardens, https://www.audreyinc.c… |
| blog | 1 | https://www.audreyinc.com/blogs/news |
| pages | 12 | https://www.audreyinc.com/pages/privacy, https://www.audreyinc.com/pages/terms… |
| other | 3 | https://www.audreyinc.com/llms.txt, https://www.audreyinc.com/llms-full.txt… |
GSC indexing snapshot
2026-05-18 · manual · 35 not-indexedSearch Console's "Why pages aren't indexed" breakdown. The 19 crawled-not-indexed cohort is the priority — Google fetched these pages and decided not to index. Likely thin product descriptions, duplicate variants, or out-of-stock pages.
| reason | pages | source |
|---|---|---|
| Crawled - currently not indexed | 19 | google_systems |
| Not found (404) | 7 | website |
| Blocked by robots.txt | 4 | website |
| Page with redirect | 3 | website |
| Blocked due to access forbidden (403) | 1 | website |
| Alternate page with proper canonical tag | 1 | website |
When GSC API integration lands (per project_markers_from_google_parked), this card becomes live per-URL data with alignment against internal signals.
Daily-hygiene tripwires
pendingPort from dare's tripwire stack — 404 audit, sitemap validate, JSON-LD presence, SEO title, content breadth, body-image coverage. 6 of 8 lift cleanly; the JSON-LD audit needs a Shopify-aware adapter (orphan-JSON-LD pattern); canonical-header tripwire is N/A for Shopify themes. Triggered alongside dogwood's port at the two-sites-concurrent milestone (per user_reports_umbrella_until_concurrent_sites).
Voice register
pendingaudrey's voice canon is parked (per feedback_brand_voice_seven_dimensions). Until the seven-row table is curated (warm-luxury / atelier-maker / tactile sensory-invitation working hypotheses), drafts default to neutral PM register. Voice-canon build is a deliberate next session.
Reviews + structured data
pendingPer project_audrey_commerce_flywheel — stages 4-8 (reviews via Judge.me + JSON-LD via Webrex + SERP rank + programmatic recommendation + conversion) gate on the 19 crawled-not-indexed cohort first becoming indexable. Editorial uplift on those product pages is the unlock.